Need it today Enjoy free in-store pickup or curbside delivery. We closed up by discussing the role of creative and lateral thinking in crafting a successful career in the insights sector, as well as talking a bit more about Greenbook and the role that it plays in the market research and insights industry. Shop Office Depot for low prices on office furniture, supplies, electronics, print services & more. Karen said this had also happened at other points during her career, where she trusted her instincts and took a leap of faith, despite naysayers and she never regretted it.
She articulated it, said it out loud and in just a few weeks found the job with GreenBook that fit her desires perfectly. That’s what led her to seek something different. (Employees and Sales figures are modelled). Greenbooks has 4 total employees across all of its locations and generates 67,117 in sales (USD). She uses a couple of examples from her own career path, when she realized she wasn’t enjoying her job as much as she had before. Company Description: Greenbooks is located in Nashville, TN, United States and is part of the Other Support Services Industry. She cautions researchers to not go into a networking opportunity trying to “sell” but instead focus on solidifying a friendship or relationship.įaith (or dumb luck) -putting things out there and having trust in the universe will deliver on your behalf (Karen calls it faith but admits that some people call it dumb luck). Karen mentions that women and men network differently and that it is important for women in particular to be aware of this, and be more deliberate about networking, She says “we often we often hesitate to network quite the same way men network very comfortably so it is worth setting goals around your networking practice.” She said that all her big “breaks”, and big client relationships, during her career were through people she had met and built relationships with. A strong network of individuals who trust you, with whom you have shared knowledge and expertise, can create a collaborative environment that leads to valuable personal recommendations. Others can not only give you good advice and guidance, but they can also bring new projects and work your way. Networking - ensuring you continually meet people learning about them and what they do, plus maintaining those relationships. She encourages others to take this kind of deliberate approach to eventually secure the career they desire, including looking at the larger research equation to benefit from holistic view of the industry. The experience she gained across many aspects of the industry was by design, leading her eventually to the role she has today. Karen talked about how she mindfully entered the industry at a qualitative research shop and continued to grow her skills in this arena as her career progressed. 1981 Apportionment Review: Assessment of New Systems Briefing for Office of Under Secretary of Defense. Although many people in the market research space talk about “falling into” the industry by accident, that doesn’t need to define the career pathway.
Mindfulness - deliberate actions that you can take to kind of grow your skills and stay relevant within the industry. She spoke with us about ways to build a meaningful marketing research career and the ingredients she believes it requires, which fall into three main categories.